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O książce

Replete with examples of world-class artistry, this is the premiere international showcase for the best works produced in all areas of contemporary design. Creative excellence and innovation in graphic design can be seen in each of the six hundred works shown in this volume's brilliant full-color reproductions. Every category of communication that relies heavily on effective graphic design is represented: annual reports, corporate identity programs, brochures, posters, packages, and promotion materials of all sorts. . 

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O książce

How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.


Spis treści

Forward: Remarks from Joanne Bischmann, a former Hoffman York employee who became Vice President Marketing at Harley-Davidson Motor Company
    
Ch. 1 What's a Saatchi and how come we have two of them?   
Ch. 2 You've done so much for so long with so little, you are capable of doing anything with nothing   
Ch. 3 Remember the real business you're in: ideas   
Ch. 4 The shoemaker's children   
Ch. 5 The importance of culture, identity and professional growth   
Ch. 6 If the world won't come to you, create a new world   
Ch. 7 New business. It's not just a job, it's an adventure   
Ch. 8 Put your ambitions to good use. Public service advertising   
Ch. 9 Don't just embrace technology. Give it a bear hug   
Ch. 10 Where do you go from here?

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O książce

Interviews with Richard Koshalek, President of Art Center College of Design, and Sheila Levrant de Bretteville, Professor at Yale University School of Art, are featured in this 2004 edition of the New Talent series. Beautifully reproduced, the selected work includes Poster, Branding, Editorial, Packaging, Typography, Product Design and more from over 20 premier art schools. A detailed index includes contact and credit information, making it an invaluable resource for Design professionals and clients in search of new, bright young minds.

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O książce

Drawing from thousands of international entries, this beautifully produced annual collection exhibits 300 color ads representing the year's best work. Advertising Annual 2003 is an essential resource for everyone from account managers to art directors. For easy reference, this exquisitely produced volume is arranged by trade category, from entertainment and communications to transportation and special events

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O książce

These are the same type of year-in-review design roundups that are produced by a number of publishers and are constantly used by graphic designers to inspire and point out new trends in their field. The difference is that these first-ever collections look beyond stodgy corporate identity campaigns and magazine layouts. New Media is a selection of the best of designs for a variety of media, including examples from the Internet, CD-ROMs, promotions, and prototypes. Digital Fonts is an international collection of new digital type by the fontagraphers themselves, complete with contact, information. If you serve designers, amature or professional, whether they work in paper or online, they will appreciate you buying these works and will refer to them regularly. 

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Spis treści

The Evolution of Typography.
The Anatomy of Typography.
Syntax and Communication.
Legibility.
Typographic Technology.
Typographic Design Education.
Case Studies in Typographic Design.
Type Specimens.
Glossary.
Appendix A: Copyfitting.
Appendix B: Character Count Table for Text-type Specimens.
Appendix C: Traditional Working Methods in Typographic Design.
Appendix D: Proofreader's Marks.
A Chronology of Typeface Designs.
Bibliography.
Picture Credits.
Index.

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Setki kolowych zdjęć i nowy materiał, opisujący m.in. alfabety, grafikę japońską i holenderską oraz wpływ nowych technologii na współczesny design. Wszystko to sprawia, że książka jest “lekturą obowiązkową” dla wszystkich, którzy interesują się lub zajmują designem.
Spis treści

Preface
Preface to the first edition
Acknowledgments

1 The Prologue to Graphic Design: The visual message from prehistory through the medieval era
1 The Invention of Writing 4
2 The Asian Contribution 17
3 Alphabets 27
4 Illuminated Manuscripts 39
2 A Graphic Renaissance: The origins of European typography and design for printing
5 Printing Comes to Europe 58
6 The German Illustrated Book 71
7 Renaissance Graphic Design 86
8 An Epoch of Typographic Genius 108
3 The Industrial Revolution: The impact of industrial technology upon visual communications
9 Typography for an Industrial Age 126
10 Photography, the New Communications Tool 135
11 Popular Graphics of the Victorian Era 145
12 The Arts and Crafts Movement 162
13 Ukiyo-e and Art Nouveau 179
4 The Modernist Era: Graphic design in the first half of the twentieth century
14 The Genesis of Twentieth-Century Design 210
15 The Influence of Modern Art 231
16 Pictorial Modernism 249
17 A New Language of Form 262
18 The Bauhaus and the New Typography 278
19 The Modern Movement in America 300
5 The Age of Information: Graphic design in the global village
20 The International Typographic Style 320
21 The New York School 337
22 Corporate Identity and Visual Systems 363
23 The Conceptual Image 390
24 National Visions within a Global Dialogue 414
25 Postmodern Design 432
26 The Digital Revolution 455

Epilogue
Selected Bibliography
Picture Credits
Index