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Adcult USA: The Triumph of Advertising in American Culture, Twitchell

Stan

Minimalne ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

O książce

A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution.

Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising. . . . Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion. (Wired)

Spis treści

Preface

1 Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising 1
2 We Build Excitement: The Delivery of Adcult 53
3 Strong Enough for a Man But Made for a Woman: The Work of Adcult 109
4 Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarchy 179
5 Takes a Licking, But Keeps on Ticking: The Future of Adcult 229

Selective Bibliography 255
Index 263