bebooks.pl

Consumer Behavior 9e Engel, Miniard

Stan

Niewielkie ślady używania na okładce. Wewnątrz kilka zaznaczeń.

Spis treści

Part I. Introduction.

1. Consumer Behavior and Consumer Research.
2. How Consumer Analysis Affects Business Strategy

Part II. Consumer Decision Making.

3. The Consumer Decision Process.
4. Pre-Purchase Processes: Need Recognition, Search and Evaluation.
5. Purchase.
6. Post-Purchase Processes: Consumption and Evaluation

Part III. Individual Determinants of Consumer Behavior.

7. Demographics, Psychographics, and Personality.
8. Consumer Motivation.
9. Consumer Knowledge.
10. Consumer Intentions, Attitudes, Beliefs and Feelings

Part IV. Environmental Influences on Consumer Behavior.

11. Culture, Ethnicity and Social Class.
12. Family and Household Influences.
13. Group and Personal Influence

Part V. Influencing Consumer Behavior.

14. Making Contact.
15. Shaping Consumers Opinions.
16. Helping Consumers to Remember.