Consumer Behavior: In Fashion 1e Solomon
Tytuł: Consumer Behavior: In Fashion
Autor: Michael R. Solomon
Wydawca: Prentice Hall
Wydanie: 1
Rok wydania: 2003
ISBN-13: 9780130811226
Okładka: twarda
Liczba stron: 542
Stan
Minimalne ślady używania na okładce. Wewnątrz zaznaczenia na paru stronach.
O książce
Jedna z najlepszych na rynku analiza zachowań konsumenckich w branży odzieżowej.
Spis treści
Preface
Pt. I Introduction 1
1 Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior 1
2 Cultural Influences on Consumer Behavior 36
3 The Creation and Diffusion of Fashion Consumer Culture 77
Pt. II Consumer Characteristics and Fashion Implications 107
4 Individual Consumer Dynamics: Motivation and Values 107
5 Individual Consumer Dynamics: The Self 140
6 Demographic Subcultures: Age, Race, Ethnicity 177
7 Demographic Subcultures: Income and Social Class 217
8 Psychographics: Personality, Attitudes, and Lifestyle 249
9 Consumer Perceptions 289
Pt. III Fashion Communication and Decision Making 321
10 Fashion Communication 321
11 Individual and Household Decision Making 351
12 Group Influence and Fashion Opinion Leadership 391
13 Buying and Disposing 430
Pt. IV Ethics and Consumer Protection 467
14 Ethics, Social Responsibility, and Environmental Issues 467
15 The Role of Government and Business in Consumer Protection 499
Index 531