International Marketing and Export Management 4e, Albaum, Duerr
Tytuł: International Marketing and Export Management
Autor: Gerald Albaum, Edwin Duerr, Jesper Strandskov
Wydawca: Prentice Hall
Wydanie: 4
Rok wydania: 2001
ISBN-13: 9780273655213
Okładka: miękka
Liczba stron: 673
Stan
Niewielkie ślady używania na okładce. Wewnątrz zaznaczenia na kilkunastu stronach. Drobne zabrudzenia.
Spis treści
Preface
List of abbreviations
Publisher's acknowledgements
1 International marketing and exporting 1
2 Bases of international marketing 36
3 The international environment 84
4 Export market selection: definition and strategies 154
5 Information for international market(ing) decisions 203
6 Market entry strategies 242
7 Export entry modes 275
8 Nonexport entry modes 325
9 Product decisions 386
10 Pricing decisions 438
11 Financing and methods of payment 479
12 Promotion and marketing communication 511
13 The export order and physical distribution 571
14 Organization of international marketing activities 617
Glossary 646
Index 655