Social Communication in Advertising: Persons, Products and Images of Well-Being 2e, Leiss
Tytuł: Social Communication in Advertising: Persons, Products and Images of Well-Being
Autor: William Leiss, Sut Jhally, Stephen Kline
Wydawca: Taylor & Francis, Inc.
Wydanie: 2
Rok wydania: 1990
ISBN-13: 9780415903547
Okładka: miękka
Liczba stron: 340
Stan
Minimalne ślady używania na okładce. Zaznaczenia na paru stronach.
O książce
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.