What's a Saatchi and How Come We Have Two of Them? Jordan, Pedersen
Tytuł: What’s a Saatchi and How Come We Have Two of Them?
Autor: Thomas Jordan, B. Martin Pedersen
Wydawca: Graphis, Inc.
Wydanie:
Rok wydania: 2002
ISBN-13: 9781932026023
Okładka: twarda
Liczba stron: 128
Stan
Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.
O książce
How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.
Spis treści
Forward: Remarks from Joanne Bischmann, a former Hoffman York employee who became Vice President Marketing at Harley-Davidson Motor Company
Ch. 1 What's a Saatchi and how come we have two of them?
Ch. 2 You've done so much for so long with so little, you are capable of doing anything with nothing
Ch. 3 Remember the real business you're in: ideas
Ch. 4 The shoemaker's children
Ch. 5 The importance of culture, identity and professional growth
Ch. 6 If the world won't come to you, create a new world
Ch. 7 New business. It's not just a job, it's an adventure
Ch. 8 Put your ambitions to good use. Public service advertising
Ch. 9 Don't just embrace technology. Give it a bear hug
Ch. 10 Where do you go from here?