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Kilka bibliotecznych pieczątek, minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.


Spis treści


Introduction vii

1 Now What? 1
2 e-Marketing: What Is It? Who Needs It? 27
3 e-Marketing Must Be e-ffective 37
4 Your Most Important Job Is to Build Brandwidth 57
5 What's Relevant Is Cool--but What's Cool Isn't Always Relevant 87
6 Marketing at Warp Speed 107
7 Building Brandwidth Means Building Everything 125
8 Forget Everything You Know about Mass Marketing--It's Over 153
9 To Build Brandwidth, Build on the Concepts of e-Merchanting 175
10 Brandwidth Is Allergic to Sameness 185
11 Obsolete Yourself, before Somebody Else Does It for You 197
12 Destination Is the Whole Enchilada 213

Epilogue: The Beginning of Marketing as We Will Know I     225
Index 227

Stan

Minimalne śladu używania na okładce. Wewnątrz bez zaznaczeń.


Spis treści

1. Introducing the Concepts.
2. The Context of Managing Strategically.
3. Assessing Opportunities and Threats: Doing an External Analysis.
4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
5. Functional Strategies.
6. Competitive Strategies.
7. Corporate Strategies.
8. Strategic Management in Other Organization Types.  

Stan

Niewielkie ślady używania na okładce. Wewnątrz bez zaznaczeń.


O książce

Zwięzłe wprowadzienie do ZZL. Autor opisuje podstawowe koncepcje zarządzania ludźmi.


Spis treści

Ch. 1 Managing human resources today 1
Ch. 2 Managing equal opportunity and diversity 25
Ch. 3 Personnel planning and recruiting    60
Ch. 4 Testing and selecting employees 111
Ch. 5 Training and developing employees 150
Ch. 6 Performance management and appraisal 182
Ch. 7 Compensating employees 213
Ch. 8 Ethics and fair treatment in human resource management 249
Ch. 9 Managing labor relations and collective bargaining 282
Ch. 10 Protecting safety and health 315

Module A Managing HR globally 346

Stan

Niewielkie ślady używania na okładce. Wewnątrz kilka zaznaczeń.


Spis treści

Part One: Human Relations and You

Chapter 1: Human Relations: A Background
Chapter 2: Self-Concept and Self-Esteem in Human Relations
Chapter 3: Self-Awareness and Self-Disclosure
Chapter 4: Attitudes
Chapter 5: Personal and Organization Values
Chapter 6: Motivation: Increasing Productivity

Part Two: Human Relations in Groups

Chapter 7: Communication and Human Relations
Chapter 8: People, Groups, and Their Leaders
Chapter 9: Teams in Quality Organizations
Chapter 10: Achieving Emptional CEmotional3

Part Three: Building Your Human Relations Skills

Chapter 11: Individual and Organizational Change
Chapter 12: Creativity and Human Relations
Chapter 13: Conflict Management
Chapter 14: Stress and Stress Management
Chapter 15: Your External and Internal Customers

Part Four: Thriving In a Changing World

Chapter 16: Human Relations in a World of Diversity
Chapter 17: Business Ethics and Social Responsibility
Chapter 18: Maintaining Workplace Health
Chapter 19: Human Relations and Your Future Success

Stan

Książka wygląda jak nowa. Wewnątrz bez zaznaczeń.


O książce

Autorzy omawiają zintegrowaną komunikację marketingową, budowanie marki, podstawowe teorie zachowań konsumenckich. Tekst przeznaczony dla specjalistów w działach marketingu i pracowników działów obsługi klienta w agencjach reklamowych.




Spis treści

Pt. 1    The IMC foundation 2

1 Integrated marketing communications 2
2 Corporate image and brand management 28
3 Buyer behaviors 60
4 Promotions opportunity analysis 94

Pt. 2 IMC advertising tools 130

5 Advertising management 130
6 Advertising design : theoretical frameworks and types of appeals 162
7 Advertising design : message strategies and executional frameworks 196
8 Advertising media selection 230

Pt. 3 IMC promotional tools 274

9 Trade promotions 274
10 Consumer promotions 306
11 Personal selling, database marketing, and customer relationship management 336
12 Public relations, sponsorship programs, and regulations 370

Pt. 4 IMC integration tools 406

13 Internet marketing 406
14 IMC for small businesses and entrepreneurial ventures 436
15 Evaluating an integrated marketing program 458