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Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.


O książce

How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.


Spis treści

Forward: Remarks from Joanne Bischmann, a former Hoffman York employee who became Vice President Marketing at Harley-Davidson Motor Company
    
Ch. 1 What's a Saatchi and how come we have two of them?   
Ch. 2 You've done so much for so long with so little, you are capable of doing anything with nothing   
Ch. 3 Remember the real business you're in: ideas   
Ch. 4 The shoemaker's children   
Ch. 5 The importance of culture, identity and professional growth   
Ch. 6 If the world won't come to you, create a new world   
Ch. 7 New business. It's not just a job, it's an adventure   
Ch. 8 Put your ambitions to good use. Public service advertising   
Ch. 9 Don't just embrace technology. Give it a bear hug   
Ch. 10 Where do you go from here?

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.


O książce

Kompleksowe omówienie zasad marketingu szeptanego.


Spis treści

1 Introduction : welcome to the grapevine 1
   Bardo, your average unique consumer 11
2 Who talks about products and why? 15
   Andie, attack marketer 35
3 Word-of-mouth is not buzz 39
   Launch day 63
4 How word-of-mouth proliferates 67
   Who's your maven? 85
5 The myth of the influentials 91
   At the barbecue 107
6 Word-of-mouth storytelling 113
   A pimple on sparkly perfect 131
7 The weird value of negativity    137
   Bardo the loyalist 155
8 What's next for word-of-mouth? 161
   Final review 179
   Deep inside the hive : more reports from the BzzAgents 185

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.


O książce

These are the same type of year-in-review design roundups that are produced by a number of publishers and are constantly used by graphic designers to inspire and point out new trends in their field. The difference is that these first-ever collections look beyond stodgy corporate identity campaigns and magazine layouts. New Media is a selection of the best of designs for a variety of media, including examples from the Internet, CD-ROMs, promotions, and prototypes. Digital Fonts is an international collection of new digital type by the fontagraphers themselves, complete with contact, information. If you serve designers, amature or professional, whether they work in paper or online, they will appreciate you buying these works and will refer to them regularly. 

Stan

Minimalne ślady używania na okładce. Kilka bibliotecznych pieczątek. Wewnątrz bez zaznaczeń.


O książce

Replete with examples of world-class artistry, this is the premiere international showcase for the best works produced in all areas of contemporary design. Creative excellence and innovation in graphic design can be seen in each of the six hundred works shown in this volume's brilliant full-color reproductions. Every category of communication that relies heavily on effective graphic design is represented: annual reports, corporate identity programs, brochures, posters, packages, and promotion materials of all sorts. . 

Stan

Niewielkie ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Tekst omawia zarządzanie ryzykiem i ubezpieczenia z wielu perspektyw: managerskiej, konsumenckiej i społecznej. Dla wszystkich zajmujących się ubezpieczeniami i dla studentów, chcących budować karierę w tym obszarze.

Spis treści

Preface

Chapter 1 - Fundamentals and Terminology
Chapter 2 - Defining the Insurable Event
Chapter 3 - Risk Management
Chapter 4 - Insurance Companies
Chapter 5 - Insurance Occupations
Chapter 6 - The Insurance Market: The Economic Problem
Chapter 7 - Insurance Regulation
Chapter 8 - Insurance Contracts
Chapter 9 - Basic Property and Liability Insurance Contracts
Chapter 10 - Homeowners Insurance (HO)
Chapter 11 - The Personal Auto Policy
Chapter 12 - Professional Financial Planning
Chapter 13 - Life Insurance Policies
Chapter 14 - Standard Life Insurance Contract Provisions and Options
Chapter 15 - Annuities
Chapter 16 - Medical Expense and Disability Income Insurance
Chapter 17 - Advanced Topics in Risk Management
Chapter 18 - Commercial Property Insurance
Chapter 19 - Commercial Liability Insurance
Chapter 20 - Bonding, Crime Insurance, and Reinsurance
Chapter 21 - Employee Benefits
Chapter 22 - Social Security
Chapter 23 - Unemployment and Workers' Compensation Insurance

Glossary
Appendix A: Homeowners Insurance Policies HO-2 and HO-3
Appendix B: Personal Auto Policy
Appendix C: Sample Whole Life Insurance Policy and Application
Appendix D: Answers to Objective Questions
Index