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Stan

Niewielkie ślady używania na okładce. Wewnątrz zaznaczenia na kilku stronach.

O książce

Kompleksowe omówenie podstaw typografii.

Spis treści

The Evolution of Typography

The Anatomy of Typography

Syntax and Communication

Legibility

Typographic Technology

Typographic Design Education

Case Studies in Typographic Design

Type Specimens

Bibliography

Picture Credits

Index

Stan

Książka wygląda jak nowa. Wewnątrz bez zaznaczeń.

O książce

Zbiór opisów przypadków z obszaru zarządzania strategicznego. Autorzy opisują m.in. Toyotę, GM, Satellite Radio (XM vs. Sirius), przemysł muzyczny, Staples, Charles Schwab, and Hewlett Packard.

Stan

Niewielkie ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

O książce

Kompleksowe omówienie zagadnień HRM, ilustrowane przykładami sytuacji z największych firm na rynku amerykańskim.

Spis treści

I. An Overview of Human Resources Management

1. An Introduction to Human Resources Management
2. A History of American Human Resources Management
3. Change: The Environment of Human Resources Management
4. Key Factors in Organizational Performance

II. Equal Employment and Human Resources Planning

5. Equal Employment Laws and Other Regulations
6. Human Resources Planning

III. Job Design and Staffing

7. Job Design
8. Work Rules and Schedules
9. Recruitment and Selection
10. Career Transitions

IV. Development and Appraisal

11. Skills Training
12. Management and Career Development
13. Performance Appraisal and Review

V. Compensation and Reward

14. Wage and Salary Management
15. Incentive Plans
16. Employee Benefits

VI. Employee Protection and Representation

17. Safety and Health Management
18. Labor Organizations and Unionization
19. Negotiating and Administering the Labor Agreement
20. Rights, Responsibilities, and Justice

VII. The Future of Human Resources Management

21. Participative Strategies for Organization Improvement
22. International Human Resources Management
23. Looking Ahead in Human Resources Management

Stan

Niewielkie ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Lektura obowiązkowa dla każdego, kto zajmuje się zarządzaniem marką. Autor opisuje podstawowe zagadnienia z tej dziedziny, ilustrując je przykładami znanych marek.

Spis treści

Preface

1 What is a Strong Brand? 1
2 The Saturn Story 37
3 The Brand Identity System 67
4 Organizational Associations 107
5 Brand Personality 137
6 Identity Implementation 175
7 Brand Strategies Over Time 207
8 Managing Brand Systems 239
9 Leveraging the Brand 269
10 Measuring Brand Equity Across Products & Markets 303
11 Organizing for Brand Building 339

Notes 359
Index 367
About the Author 381

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

Spis treści

Part I: Selling as a Profession

Chapter 1: The Life, Times, and Career of the Professional Salesperson
Chapter 2: Social, Ethical, and Legal Issues in Selling

Part II: Preparation For Relationship Selling

Chapter 3: The Psychology of Selling: Why People Buy
Chapter 4: Communication for Relationship Building: It's Not All Talk
Chapter 5: Sales Knowledge: Customers, Products, Technologies

Part III: The Relationship Selling Process
Chapter 6: Prospecting: The Lifeblood of Selling
Chapter 7: Planning the Sales Call Is a Must!
Chapter 8: Carefully Select Which Sales Presentation Method to Use
Chapter 9: Begin Your Presentation Strategically
Chapter 10: Elements of a Great Sales Presentation
Chapter 11: Welcome Your Prospects Objections
Chapter 12: Closing Begins the Relationship
Chapter 13: Service and Follow-Up for Customer Retention

Part IV: Careers in Selling

Chapter 14: Time, Territory, and Self-Management: Keys to Success