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Spis treści

Preface
List of abbreviations
Publisher's acknowledgements

1 International marketing and exporting 1
2 Bases of international marketing 36
3 The international environment 84
4 Export market selection: definition and strategies 154
5 Information for international market(ing) decisions 203
6 Market entry strategies 242
7 Export entry modes 275
8 Nonexport entry modes 325
9 Product decisions 386
10 Pricing decisions 438
11 Financing and methods of payment 479
12 Promotion and marketing communication 511
13 The export order and physical distribution 571
14 Organization of international marketing activities 617

Glossary 646
Index 655

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PART I: UNDERSTANDING SOCIAL MARKETING

1. Defining Social Marketing
2. Outlining the Strategic Planning Process
3. Discovering Keys to Success

PART II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT

4. Determining Research Needs and Resources
5. Mapping the Internal and External Environment

PART III: ESTABLISHING TARGET AUDIENCES, OBJECTIVES, GOALS

6. Selecting Target Audiences
7. Setting Objectives and Goals
8. Deepening Our Understanding of Target Audiences and the Competition

PART IV: DEVELOPING SOCIAL MARKETING STRATEGIES

9. Product: Designing the Market Offering
10. Price: Managing Costs of Behavior Change
11. Place: Making the Social Marketing Product Available
12. Promotion: Creating Messages
13. Promotion: Choosing Communications Channels

PART V: MANAGING SOCIAL MARKETING PROGRAMS

14. Developing an A Plan for Evaluation and Monitoring
15. Establishing Budgets and Finding Funding Sources
16. Completing an Implementation Plan and Sustaining Behavior
17. Making Ethical Decisions

APPENDIX(ES)
GLOSSARY
INDEX

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Ch. 1 An Overview of Nutrition 1
Ch. 2 Planning a Healthy Diet 32
Ch. 3 Digestion, Absorption, and Transport 64
Ch. 4 The Carbohydrates: Sugars, Starches, and Fibers 92
Ch. 5 The Lipids: Triglycerides, Phospholipids, and Sterols 129
Ch. 6 Protein: Amino Acids 167
Ch. 7 Metabolism: Transformations and Interactions 203
Ch. 8 Energy Balance and Body Composition 240
Ch. 9 Weight Management: Overweight and Underweight 268
Ch. 10 The Water-Soluble Vitamins: B Vitamins and Vitamin C 306
Ch. 11 The Fat-Soluble Vitamins: A, D, E, and K 354
Ch. 12 Water and the Major Minerals 386
Ch. 13 The Trace Minerals 428
Ch. 14 Fitness: Physical Activity, Nutrients, and Body Adaptations 463
Ch. 15 Life Cycle Nutrition: Pregnancy and Lactation 499
Ch. 16 Life Cycle Nutrition: Infancy, Childhood, and Adolescence 534
Ch. 17 Life Cycle Nutrition: Adulthood and the Later Years 576
Ch. 18 Diet and Health 602
Ch. 19 Consumer Concerns about Foods and Water 644
Ch. 20 Hunger and Global Environmental Problems 677

App. A Cells, Hormones, and Nerves
App. B Basic Chemistry Concepts
App. C Biochemical Structures and Pathways
App. D Measures of Protein Quality
App. E Nutrition Assessment
App. F Nutrition Resources
App. G United States: Exchange Lists
App. H Table of Food Composition
App. I WHO: Nutrition Recommendations Canada: Choice System and Guidelines

Glossary
Index
Aids to Calculation
Dietary Reference Intakes
Daily Values for Food Labels
Glossary of Nutrient Measures
Body Mass Index

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Minimalne ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

Spis treści

1. Introduction.
2. Profit Planning.
3. Cost Analysis.
4. Activity-Based Costing and Management.
5. Short-term Decisions and Accounting Information.
6. Operational Budgeting.
7. Financial Budgeting.
8. Capital Budgeting,

Part 1.

9. Capital Budgeting,

Part 2.

10. Responsibility Accounting.
11. Divisional Performance Measurement.
12. Control and Evaluation of Cost Centers.
13. Introduction to Product Costing.
14. Standard Costing and Variable Costing.
15. Process Costing and the Cost Accounting Cycle.
16. Quality Costs and Theory of Constraints.
17. Statement of Cash Flows.
18. Analyzing Financial Statements.