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Stan

Minimalne ślady używania na okładce. Wewnątrz zaznaczenia na kilku stronach.

Spis treści

Chapter 1. Introduction
Chapter 2. The Forecast Profess, Data Considerations, and Model Selection
Chapter 3. Moving Averages and Exponential Smoothing
Chapter 4. Introduction to Forecasting with Regression Methods
Chapter 5. Forecasting with Multiple Regression
Chapter 6. Time-Series Decomposition
Chapter 7. Box-Jenkins (ARIMA) Type Forecasting Models
Chapter 8. Computationally Intensive Statistics
Chapter 9. Combining forecast Results
Chapter 10. Forecast Implementation

Stan

Minimalne ślady używania na okładce. Wewnątrz zaznaczenia na paru stronach. CD z materiałami dodatkowymi.

O książce

This 1st Edition Essentials text offers an Excel focused approach to using statistics in business. All statistical concepts are illustrated with applied examples immediately upon introduction. Modern computing tools and applications are introduced, and the text maintains a strong focus on presenting statistical concepts as applied in business—as opposed to providing programming methods used to find a mathematical solution. Interpretation of results is heavily emphasized, enabling students to take full advantage of Excel to develop and drive problem-solving skills.

Spis treści

Chapter One: Overview of Statistics
Chapter Two: Data Collection
Chapter Three: Describing Data Visually
Chapter Four: Descriptive Statistics
Chapter Five: Probability
Chapter Six: Discrete Distributions
Chapter Seven: Continuous Distributions
Chapter Eight: Sampling Distributions and Estimation
Chapter Nine: Hypothesis Testing: One Sample
Chapter Ten: Hypothesis Testing: Two Sample Tests
Chapter Eleven: Analysis of Variance
Chapter Twelve: Bivariate Regression
Chapter Thirteen: Multiple Regression
Chapter Fourteen: Chi-Square Tests

Stan

Minimalne ślady używania na okładce. Bez zaznaczeń.

Spis treści

1. Introduction to OM
2. Competitiveness and Operations Strategy
3. New Product Development
3S. Project Management
4. Information Technology and OM
5. Processes in Manufacturing and Services
5S. Financial Analysis in OM
6 Process Measurement and Analysis
7. Quality Management
7S. Statistical Quality Control Methods
8. Facility Location and Capacity Planning
9. Facility Layout
10. Forecasting
11. Human Resource Issues in OM
11S. Work Performance Measurement
12. Waiting Line Management
12S. Queuing Theory
13. Scheduling
14. Supply Chain Management
15. Just-In-Time Systems
16. Aggregate Planning
17. Inventory Systems for Independent Demand
18. Inventory Systems for Dependent Demand

Stan

Niewielkie ślady używania na okładce. Jedno lub dwa zaznaczenia.

Spis treści

Preface
About the Authors

Part 1 Individual Aspects of Consumer Behaviour

Chapter 1 Consumer Motives and Values 2
Chapter 2 Consumer Response to Marketing Actions: 1 28
Chapter 3 Consumer Response to Marketing Actions: 2 58
Chapter 4 Consumer Response to Marketing Actions: 3 86
Chapter 5 Consumer Demographics 106
Chapter 6 Consumer Psychographics 128

Article: M Piacentini and G Mailer (2004) Symbolic Consumption in Teenagers' Clothing Choices, Journal of Consumer Behaviour, Vol 3 No 39, pp 231-264 152

Part 2 Social and Group Aspects of Consumer Behaviour 168

Chapter 7 Social Group, Tribal and Household Buying Influences 170
Chapter 8 Culture and Subculture 198

Article: A M Belch and L A Willis (2002) Family Decision at the Turn of the Century: Has the Changing Structure of Households Impacted the Family Decision-Making Process?, Journal of Consumer Behaviour, Vol 2 No 2, pp 111-124 224

Part 3 Integrated Approaches to Consumer Behaviour 240

Chapter 9 New Product Buying 242
Chapter 10 Repeat, Loyal and Relational Buying 264
Chapter 11 Data-based Consumer Behaviour 288
Chapter 12 Consumer Misbehaviour 308

Article: J A Fitchett and A Smith (2002) Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour, Vol 1 No 4, pp 355-368 324

Article: A G Woodside (2004) Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer-Brand Relationship Typology, Psychology and Marketing, Vol 21 No 4, pp 279-294 340

Glossary 354
References 368
Index 390
Publisher's Acknowledgements 402

Stan

Niewielkie ślady używania na okładce. Kilka zaznaczeń.

O książce

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.