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Minimalne ślady używania na okładce. Wewnątrz kilka pieczątek, bez zaznaczeń.

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CONTENTS
Acknowledgment
Our World of Organizations

PART I. ON MANAGEMENT

1. The Manager's Job
2. Crafting Strategy
3. Planning on the Left Side, Managing on the Right
4. Coupling Analysis and Intuition in Management
5. Training Managers, Not MBAs

PART II. ON ORGANIZATIONS

6. Deriving Configurations
7. The Entrepreneurial Organization
8. The Machine Organization
9. The Diversified Organization
10. The Professional Organization
11. The Innovative Organization
12. Ideology and the Missionary Organization
13. Politics and the Political Organization
14. Beyond Configuration

PART III. ON OUR SOCIETY OF ORGANIZATIONS

15. Who Should Control the Corporation?
16. A Note on That Dirty Word "Efficiency"
17. Society Has Become Unmanageable as a Result of

Management
Notes
For Further Detail
Credits and Acknowledgments
Index

Stan

Minimalne ślady używania na okładce. Bez zaznaczeń.

O książce

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.

Spis treści

INTRODUCTION.

1. The Nature of Marketing.
2. Marketing Management: Strategy and Ethical Behavior.
3. Environmental Forces in an E-commerce World: The Macroenvironment.
4. The Microenvironment in an Era of Global Business.

PART I: ANALYSIS OF MARKET AND BUYER BEHAVIOR.

5. Information Technology and Research Management.
6. Consumer Behavior.
7. Business Markets and Organizational Buying.
8. Market Segmentation, Targeting, and Positioning Strategies.

PART II: PRODUCT STRATEGY FOR GLOBAL COMPETITION.

9. The Elements of Products.
10. Strategies for New Products and Product Life Cycle.
11. Strategies for Services and Relationship Marketing.

PART III: DISTRIBUTION STRATEGY.

12. The Nature of Distribution.
13. Retailing, Direct Marketing, and Wholesaling.
14. Supply Chain and Physical Distribution Management.

PART IV: INTEGRATED MARKETING COMMUNICATIONS.

15. Integrated Marketing Communications.
16. Advertising in an e-commerce World.
17. Personal Selling and Sales Management.
18. Sales Promotion, Publicity, and Public Relations.

PART V: PRICING STRATEGY.

19. Introduction to Pricing Concepts.
20. Pricing Strategy and Tactics.

APPENDICES.
A: Internet Insights Into Marketing Careers.
B: The Business Plan.
C: Marketing Audit.
D: Organizing the Marketing Function.

Stan

Minimalne ślady używania na okładce. Bez zaznaczeń.

O książce

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Spis treści

Part I. Introduction to Marketing Research and Problem Definition.

1. Role of Marketing Research.
2. Gathering Marketing Intelligence.
3. Process of Marketing Research.
4. Problem Formulation.

Part II. Research Design.

5. Types of Research Design and Exploratory Research.
6. Descriptive and Causal Research Designs.

Part III. Data-Collection Methods.

7. Secondary Data.
8. Standardized Marketing Information Services.
9. Collecting Primary Data.
10. Collecting Information by Questionnaire.
11. Collecting Information by Observation.

Part IV. Data Collection Forms.

12. Designing the Questionnaire or Observation Form.
13. Measurement Basics.
14. Measuring Attitudes, Perceptions, and Preferences.

Part V. Sampling and Data Collection.

15. Types of Samples and Simple Random Sampling.
16. Stratified and Cluster Sampling.
17. Sample Size.
18. Collecting the Data: Field Procedures and Nonsampling Errors.

Part VI. Data Analysis.

19. Data Analysis: Preliminary Steps.
20. Data Analysis: Examining Differences.
21. Data Analysis: Investigating Associations.

Part VII. Research Reports.

22. The Written Research Report.
23. The Oral Research Report.

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Niewielkie ślady używania na okładce. Jedno lub dwa zaznaczenia.

O książce

This text combines theory and practice to provide students with the knowledge and skills they need to be effective foodservice managers.

See why dietetics and hospitality management educators use this best-selling text to prepare students to enter the field of foodservice management.

Spis treści

Preface
Acknowledgements
About the Authors

Pt. 1 The Foodservice Systems Model 1

Ch. 1 Systems Approach to a Foodservice Organization 1
Ch. 2 Managing Quality 31
Ch. 3 The Menu 45

Pt. 2 Transformation: Functional Subsystems 83

Ch. 4 Food Product Flow 83
Ch. 5 Procurement 103
Ch. 6 Food Production 185
Ch. 7 Distribution and Service 263
Ch. 8 Safety, Sanitation and Maintenance 285

Pt. 3 Transformation: Management Functions and Linking Processes 357

Ch. 9 Management Principles 357
Ch. 10 Leadership and Organizational Change 411
Ch. 11 Decision Making, Communication, and Balance 447
Ch. 12 Management of Human Resources 481
Ch. 13 Management of Financial Resources 551
Ch. 14 Marketing Foodservice 577

Pt. 4 Outputs of the System 599

Ch. 15 Meals, Satisfaction, and Accountability 599

App. A Sample Specifications for Food Products 661
App. B Resources for Writing Specifications 669
App. C Standards for Food Products 671
Glossary 685
Index 703

Stan

Minimalne ślady używania na okładce. Brak obwoluty, bez zaznaczeń.

Spis treści

Preface

Pt. I The Information Society 1

1 Beyond the Information Revolution 3
2 The Exploding World of the Internet 25
3 From Computer Literacy to Information Literacy 43
4 E-Commerce: The Central Challenge 57
5 The New Economy Isn't Here Yet 63
6 The CEO in the New Millennium 79

Pt. II Business Opportunities 91

7 Entrepreneurs and Innovation 93
8 They're Not Employees, They're People 111
9 Financial Services: Innovate or Die 131
10 Moving Beyond Capitalism? 149

Pt. III The Changing World Economy 173

11 The Rise of the Great Institutions 175
12 The Global Economy and the Nation-State 183
13 It's the Society, Stupid 203
14 On Civilizing the City 225

Pt. IV The Next Society 233

15 The Next Society 235
The New Demographics 242
The New Workforce 252
The Manufacturing Paradox 263
Will the Corporation Survive? 271
The Future of Top Management 287
The Way Ahead 292

Acknowledgments 301
Index 305