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O książce

Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Spis treści

Text

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantage
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Analyzing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm's Intellectual Assets

Part Two: Strategic Formulation

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creative Value in Global Markets
Chapter 8: Digital Business Strategy: Leveraging Internet and e-Business Capabilities

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Environment and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
Chapter 13: Recognizing Opportunities and Creating New Ventures

Part Four: Case Analysis

Chapter 14: Analyzing Strategic Management Cases

Cases

1. Adolph Coors in the Brewing Industry (Classic Harvard Case)
2. American Red Cross to 2002 (A) (New)
3. American Red Cross, 2002-2004 (B) (New)
4. Atari and Infogrames Entertainment SA (New)
5. Ben & Jerry's Homemade, Inc.: Passing the Torch
6. The Best-Laid Incentive Plans (Harvard Mini Case)
7. Carly Fiorina: The Reinvention of Hewlett-Packard
8. Challenges Brewing at Breckenridge Brewery
9. Chiquita's Global Turnaround (New)
10. Crown Cork and Seal in 1989 (Classic Harvard Case)
11. Dippin' Dots Ice Cream (New)
12. eBay: King of the Online Auction Industry
13. Edward Marshall Boehm
14. Ford Motor Company in 2004: Entering a Second Century of Existence (New)
15. FreshDirect (New)
16. General Motors (New)
17. Go Global – or No? (Harvard Mini Case)
18. Green Mountain Coffee Roasters (New for 2004)
19. Growing for Broke (Harvard Mini Case)
20. Heineken (New)
21. Jay's Foods LLC
22. JetBlue Airways: Is “High Touch Service” the Key Driver for JetBlue's Future Success? (New)
23. Johnson & Johnson (New)
24. The Lincoln Electric Company, 1989
25. McDonald's(New)
26. Microsoft's Battle for the Living Room: The Trojan Horse – the Xbox (New)
27. Nokia's Strategic Intent for the 21st Century (New)
28. Outback Steakhouse Goes International
29. Panera Bread Company: A Case Study (New)
30. Pixar Animation Studios (New)
31. Procter & Gamble (New)
32. Robin Hood
33. Samsung Electronics (New)
34. Schoolhouse Lane Estates (New)
35. Segway: A New Dimension in Human Transportation (New)
36. The Skeleton in the Corporate Closet (Harvard Mini Case)
37. Southwest Airlines: How Much Can “LUV” Do? (New)
38. Starbucks Corporation: Competing in the Global Market (New)
39. Toys ‘R Us Moving into 2004 (New)
40. Trouble in Paradise (Harvard Mini Case)
41. Wal-Mart's Strategy for the 21st Century: Sustaining Dominance (New)
42. World Wrestling Entertainment (New)
43. Yahoo! (New)
44. Yum! Brands, Pizza Hut, and KFC (New)

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O książce

This worldwide best-selling business statistics text teaches students how to apply statistics to real business problems through the author's unique three-step approach to problem solving. Students learn to IDENTIFY the right technique by focusing on the problem objective and data type. They then learn to COMPUTE the statistics either by hand, using Excel, or using MINITAB. Finally, they INTERPRET the results in the context of the problem. Keller's approach enhances student comprehension as well as practical skills. The book offers maximum flexibility to instructors wishing to teach concepts by hand or with the computer, or by using both hand and computer methods.

Spis treści

1. WHAT IS STATISTICS? Introduction. Key Statistical Concepts. Statistical Applications in Business. Statistics and the Computer. World Wide Web and Learning Center. Introduction to Microsoft Excel. Introduction to MINITAB.

2. GRAPHICAL AND TABULAR DESCRIPTIVE TECHNIQUES. Introduction. Types of Data and Information. Graphical and Tabular Techniques for Nominal Data. Graphical Techniques for Interval Data. Describing the Relationship Between Two Variables. Describing Time-Series Data. Summary.

3. ART AND SCIENCE OF GRAPHICAL PRESENTATIONS. Introduction. Graphical Excellence. Graphical Deception. Presenting Statistics: Written Reports and Oral Presentations. Summary.

4. NUMERICAL DESCRIPTIVE TECHNIQUES. Introduction. Measures of Central Location. Measures of Variability. Measures of Relative Standing and Box Plots. Measures of Linear Relationship. (Optional) Applications in Professional Sports: Baseball. Comparing Graphical and Numerical Techniques. General Guidelines for Exploring Data. Summary. REVIEW OF DESCRIPTIVE TECHNIQUES.

5. DATA COLLECTION AND SAMPLING. Introduction. Methods of Collecting Data. Sampling. Sampling Plans. Sampling and Nonsampling Errors. Summary.

6. PROBABILITY. Introduction. Assigning Probability to Events. Joint, Marginal, and Conditional Probability. Probability Rules and Trees. Bayes' Law. Identifying the Correct Method. Summary.

7. RANDOM VARIABLES AND DISCRETE PROBABILITY DISTRIBUTIONS. Introduction. Random Variables and Probability Distributions. Bivariate Distributions. (Optional) Applications in Finance: Portfolio Diversification and Asset Allocation. Binomial Distribution. Poisson Distribution. Summary.

8.CONTINUOUS PROBABILITY DISTRIBUTIONS. Introduction. Probability Density Functions. Normal Distribution. (Optional) Exponential Distribution. Other Continuous Distributions. Summary.

9. SAMPLING DISTRIBUTIONS. Introduction. Sampling Distribution of the Mean. Sampling Distribution of a Proportion. Sampling Distribution of the Difference Between Two Means. From Here to Inference. Summary.

10. INTRODUCTION TO ESTIMATION. Introduction. Concepts of Estimation. Estimating the Population Mean When the Population Standard Deviation is Known. Selecting the Sample Size. Summary.

11. INTRODUCTION TO HYPOTHESIS TESTING. Introduction. Concepts of Hypothesis Testing. Testing the Population Mean When the Population Standard Deviation is Known. Calculating the Probability of a Type II Error. The Road Ahead. Summary.

12. INFERENCE ABOUT A POPULATION. Introduction. Inference about a Population Mean When the Standard Deviation is Unknown. Inference about a Population Variance. Inference about a Population Proportion. (Optional) Applications in Marketing: Market Segmentation. (Optional) Applications in Accounting: Auditing. Summary.

13. INFERENCE ABOUT COMPARING TWO POPULATIONS. Introduction. Inference about the Difference Between Two Means: Independent Samples. Observational and Experimental Data. Inference about the Difference Between Two Means: Matched Pairs Experiment. Inference about the Ratio of Two Variances. Inference about the Difference Between Two Population Proportions. Summary.

Excel Instructions for Stacked and Unstacked Data. MINITAB Instructions for Stacked and Unstacked Data.

14. STATISTICAL INFERENCE: REVIEW OF CHAPTERS 12 AND
13. Introduction. Guide to Identifying the Correct Technique: Chapters 12 and
13.

15. ANALYSIS OF VARIANCE. Introduction. One-Way Analysis of Variance. Analysis of Variance Experimental Designs. Randomized Blocks (Two-Way) Analysis of Variance. Two-Factor Analysis of Variance. (Optional) Applications in Operations Management: Finding and Reducing Variation. Multiple Comparisons. Summary.

16. CHI-SQUARED TESTS. Introduction. Chi-Squared Goodness-of-Fit Test. Chi-Squared Test of a Contingency Table. Summary of Tests on Nominal Data. (Optional) Chi-Squared Tests for Normality. Summary.

17. SIMPLE LINEAR REGRESSION AND CORRELATION. Introduction. Model. Estimating the Coefficients. Error Variable: Required Conditions. Assessing the Model. (Optional) Applications in Finance: Market Model. Using the Regression Equation. Regression Diagnostics-I. Summary.

18. MULTIPLE REGRESSION. Introduction. Model and Required Conditions. Estimating the Coefficients and Assessing the Model. Regression Diagnostics-II. Regression Diagnostics-III (Time Series). Summary.

19. MODEL BUILDING. Introduction. Polynomial Models. Nominal Independent Variables. (Optional) Applications in Human Resources Management: Pay Equity. (Optional) Logistic Regression. (Optional) Stepwise Regression. Model Building. Summary.

20. TIME SERIES ANALYSIS AND FORECASTING. Introduction. Time Series Components. Smoothing Techniques. Trend and Seasonal Effects. Introduction to Forecasting. Forecasting Models. Summary.

21. NONPARAMETRIC STATISTICS. Introduction. Wilcoxon Rank Sum Test. Sign Test and Wilcoxon Signed Rank Sum Test. Kruskal-Wallis Test. Friedman Test. Spearman Rank Correlation Coefficient. Summary.

22. STATISTICAL PROCESS CONTROL. Introduction. Process Variation. Control Charts. Control Charts for Variables: and Charts. Control Charts for Attributes: p Chart. Summary.

23. DECISION ANALYSIS. Introduction. Decision Problem. Acquiring, Using, and Evaluating Additional Information. Summary.

24 STATISTICAL INFERENCE: CONCLUSION. Introduction. Identifying the Correct Technique: Summary of Statistical Inference. The Last Word.

Appendix A: DATA FILE SAMPLE STATISTICS.
Appendix B: TABLES. Binomial Probabilities. Poisson Probabilities. Normal Probabilities. Critical Values of t. Critical Values of. Critical Values of F. Critical Values of the Studentized Range. Critical Values for the Wilcoxon Rank Sum Test. Critical Values for the Wilcoxon Signed Rank Sum Test. Critical Values for the Spearman Rank Correlation Coefficient. Critical Values for the Durbin-Watson Statistic. Control Chart Constants.
Appendix C: ANSWERS TO SELECTED EVEN-NUMBERED EXERCISES.
INDEX.

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Spis treści

Preface
1 The Supply Chain 1
2 The Pursuit of Supply Chain Optimization 31
3 The Interenterprise Solution 54
4 A New Look at Business Partnering 80
5 Overcoming Obstacles to Success 106
6 Reengineering the Supply Chain 127
7 Advanced Partnering 160
8 Logistics as the Driving Force 198
9 Creating the Virtual Network 225
10 Bringing the Network to Optimization 265

References 287
Index 289
The Authors 299

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Spis treści

Preface ..... vii
Chapter 1: Early Efforts, Mixed Results ..... 1
Chapter 2: Success on Progressive Levels ..... 23
Chapter 3: The Difficult Transition to Level II ..... 42
Chapter 4: Moving to the Second Level of Progress ..... 54
Chapter 5: The Wall Between Levels II and III ..... 81
Chapter 6: Level III: Bringing the External World into Focus ..... 89
Chapter 7: Joint Information ..... 113
Chapter 8: Achieving a Vision for the Future ..... 133
Chapter 9: The Performance Gap ..... 143
Chapter 10: Using Technology to Hold an Advantage ..... 164
Chapter 11: A Vision of the Future: Turbocharging the Supply Chain ..... 186
Bibliography ..... 211
Index ..... 213
About the Author ..... 221

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Spis treści

PART I. INTRODUCTION.

1.Introduction to Purchasing and Supply Chain Management.

Part II. PURCHASING OPERATIONS AND STRUCTURE.

2.The Purchasing Process.
3.Purchasing Policy and Procedures.
4.Purchasing and Supplier Integration for Competitive Advantage.
5.Purchasing and Supply Chain Organization.

Part III. STRATEGIC SOURCING.

6.Purchasing and Category/Commodity Strategy Development.
7.Supplier Evaluation and Selection.
8.Supplier Quality Management.
9.Supplier Management and Development: Creating a World-Class Supply Base.
10.Global Sourcing.

Part IV. STRATEGIC SOURCING PROCESSES.

11.Strategic Cost Management.
12.Purchasing and Supply Chain Analysis: Tools and Techniques.
13.Effective Negotiations: Preparation and Execution.
14.Contracting: Developing and Managing Effective Contracts.
15.Purchasing Law and Ethics.

Part V. CRITICAL SUPPLY CHAIN ELEMENTS.

16.Managing Supply Chain Inventory and Delivering Perfect Customer Orders.
17.Purchasing Services.
18.Supply Chain Information and E-Systems.
19.Sourcing and Supply Performance Measurement and Evaluation.

Part VI. FUTURE DIRECTIONS.

20.Purchasing and Supply Chain Changes and Trends.