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O książce

This text combines theory and practice to provide students with the knowledge and skills they need to be effective foodservice managers.

See why dietetics and hospitality management educators use this best-selling text to prepare students to enter the field of foodservice management.

Spis treści

Preface
Acknowledgements
About the Authors

Pt. 1 The Foodservice Systems Model 1

Ch. 1 Systems Approach to a Foodservice Organization 1
Ch. 2 Managing Quality 31
Ch. 3 The Menu 45

Pt. 2 Transformation: Functional Subsystems 83

Ch. 4 Food Product Flow 83
Ch. 5 Procurement 103
Ch. 6 Food Production 185
Ch. 7 Distribution and Service 263
Ch. 8 Safety, Sanitation and Maintenance 285

Pt. 3 Transformation: Management Functions and Linking Processes 357

Ch. 9 Management Principles 357
Ch. 10 Leadership and Organizational Change 411
Ch. 11 Decision Making, Communication, and Balance 447
Ch. 12 Management of Human Resources 481
Ch. 13 Management of Financial Resources 551
Ch. 14 Marketing Foodservice 577

Pt. 4 Outputs of the System 599

Ch. 15 Meals, Satisfaction, and Accountability 599

App. A Sample Specifications for Food Products 661
App. B Resources for Writing Specifications 669
App. C Standards for Food Products 671
Glossary 685
Index 703

Stan

Niewielkie ślady używania na okładce. Zaznaczenia na kilku stronach.

O książce

Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.

Spis treści

Foreword
Preface

Pt. 1 The Basics of Public Relations Writing 1

Ch. 1 Preparing for Writing 3
Ch. 2 Legal and Ethical Considerations 32
Ch. 3 Persuasive Writing 58
Ch. 4 Finding and Generating News 81

Pt. 2 Writing for Mass Media 111

Ch. 5 The News Release 113
Ch. 6 The Feature Story 140
Ch. 7 Photos and Graphics 160
Ch. 8 Radio and Television 187
Ch. 9 Pitch Letters, Advisories, News Conferences and Op-Ed 219
Ch. 10 Media Lists, Mailings and the Internet 250
Ch. 11 The Basics of Media Relations

Pt. 3 Writing for Other Media 297

Ch. 12 Newsletters and Magazines 299
Ch. 13 Leaflets and Brochures 320
Ch. 14 Public Relations Advertising 340
Ch. 15 Letters, Direct Mail and Reports 363
Ch. 16 Speakers and Speeches 384
Ch. 17 Audiovisual Aids 405

Pt. 4 Managing Programs and Campaigns 421

Ch. 18 Meetings and Events 423
Ch. 19 Program Planning 445
Ch. 20 Program Evaluation 463

A Glossary for Public Relations Writers 483
Index 487

Stan książki

Widoczne ślady używania. Wewnątrz zaznaczenia na kilkunastu stronach.

O książce

Tekst omawia najpopularniejsze teorie wyjaśniające zachowania
konsumentów i pokazuje potrzebę rozumiania zachowania konsumentów w formułowaniu strategii marketingowej. Podręcznik skupia się nie tylko na zachowaniach amerykańskich konsumentów. Pokazuje style konsumpcji z różnych stron świata i omawia różnice kulturowe. Podręcznik pokazuje także wpływ Internetu na zachowania konsumentów. Książka skierowana
zarówno do studentów, jak i osób zawodowo zajmujących się marketingiem.

Polskie tłumaczenie tego tytułu jest oparte na wydaniu szóstym.

Spis treści

Ch. 1 Consumers rule 4
Ch. 2 Perception 46
Ch. 3 Learning and memory 82
Ch. 4 Motivation and values 116
Ch. 5 The self 154
Ch. 6 Personality and lifestyles 194
Ch. 7 Attitudes 232
Ch. 8 Attitude change and interactive communications 264
Ch. 9 Individual decision making 302
Ch. 10 Buying and disposing 340
Ch. 11 Group influence and opinion leadership 378
Ch. 12 Organizational and household decision making 414
Ch. 13 Income and social class 450
Ch. 14 Ethnic, racial, and religious subcultures 482
Ch. 15 Age subcultures 510
Ch. 16 Cultural influences on consumer behavior 540
Ch. 17 The creation and diffusion of global consumer culture 568

Stan

Minimalne ślady używania na okładce. Wewnątrz jedna pieczątka, bez zaznaczeń.

O książce

This worldwide best-selling business statistics text teaches students how to apply statistics to real business problems through the author's unique three-step approach to problem solving. Students learn to IDENTIFY the right technique by focusing on the problem objective and data type. They then learn to COMPUTE the statistics either by hand, using Excel, or using MINITAB. Finally, they INTERPRET the results in the context of the problem. Keller's approach enhances student comprehension as well as practical skills. The book offers maximum flexibility to instructors wishing to teach concepts by hand or with the computer, or by using both hand and computer methods.

Spis treści

1. WHAT IS STATISTICS? Introduction. Key Statistical Concepts. Statistical Applications in Business. Statistics and the Computer. World Wide Web and Learning Center. Introduction to Microsoft Excel. Introduction to MINITAB.

2. GRAPHICAL AND TABULAR DESCRIPTIVE TECHNIQUES. Introduction. Types of Data and Information. Graphical and Tabular Techniques for Nominal Data. Graphical Techniques for Interval Data. Describing the Relationship Between Two Variables. Describing Time-Series Data. Summary.

3. ART AND SCIENCE OF GRAPHICAL PRESENTATIONS. Introduction. Graphical Excellence. Graphical Deception. Presenting Statistics: Written Reports and Oral Presentations. Summary.

4. NUMERICAL DESCRIPTIVE TECHNIQUES. Introduction. Measures of Central Location. Measures of Variability. Measures of Relative Standing and Box Plots. Measures of Linear Relationship. (Optional) Applications in Professional Sports: Baseball. Comparing Graphical and Numerical Techniques. General Guidelines for Exploring Data. Summary. REVIEW OF DESCRIPTIVE TECHNIQUES.

5. DATA COLLECTION AND SAMPLING. Introduction. Methods of Collecting Data. Sampling. Sampling Plans. Sampling and Nonsampling Errors. Summary.

6. PROBABILITY. Introduction. Assigning Probability to Events. Joint, Marginal, and Conditional Probability. Probability Rules and Trees. Bayes' Law. Identifying the Correct Method. Summary.

7. RANDOM VARIABLES AND DISCRETE PROBABILITY DISTRIBUTIONS. Introduction. Random Variables and Probability Distributions. Bivariate Distributions. (Optional) Applications in Finance: Portfolio Diversification and Asset Allocation. Binomial Distribution. Poisson Distribution. Summary.

8.CONTINUOUS PROBABILITY DISTRIBUTIONS. Introduction. Probability Density Functions. Normal Distribution. (Optional) Exponential Distribution. Other Continuous Distributions. Summary.

9. SAMPLING DISTRIBUTIONS. Introduction. Sampling Distribution of the Mean. Sampling Distribution of a Proportion. Sampling Distribution of the Difference Between Two Means. From Here to Inference. Summary.

10. INTRODUCTION TO ESTIMATION. Introduction. Concepts of Estimation. Estimating the Population Mean When the Population Standard Deviation is Known. Selecting the Sample Size. Summary.

11. INTRODUCTION TO HYPOTHESIS TESTING. Introduction. Concepts of Hypothesis Testing. Testing the Population Mean When the Population Standard Deviation is Known. Calculating the Probability of a Type II Error. The Road Ahead. Summary.

12. INFERENCE ABOUT A POPULATION. Introduction. Inference about a Population Mean When the Standard Deviation is Unknown. Inference about a Population Variance. Inference about a Population Proportion. (Optional) Applications in Marketing: Market Segmentation. (Optional) Applications in Accounting: Auditing. Summary.

13. INFERENCE ABOUT COMPARING TWO POPULATIONS. Introduction. Inference about the Difference Between Two Means: Independent Samples. Observational and Experimental Data. Inference about the Difference Between Two Means: Matched Pairs Experiment. Inference about the Ratio of Two Variances. Inference about the Difference Between Two Population Proportions. Summary.

Excel Instructions for Stacked and Unstacked Data. MINITAB Instructions for Stacked and Unstacked Data.

14. STATISTICAL INFERENCE: REVIEW OF CHAPTERS 12 AND
13. Introduction. Guide to Identifying the Correct Technique: Chapters 12 and
13.

15. ANALYSIS OF VARIANCE. Introduction. One-Way Analysis of Variance. Analysis of Variance Experimental Designs. Randomized Blocks (Two-Way) Analysis of Variance. Two-Factor Analysis of Variance. (Optional) Applications in Operations Management: Finding and Reducing Variation. Multiple Comparisons. Summary.

16. CHI-SQUARED TESTS. Introduction. Chi-Squared Goodness-of-Fit Test. Chi-Squared Test of a Contingency Table. Summary of Tests on Nominal Data. (Optional) Chi-Squared Tests for Normality. Summary.

17. SIMPLE LINEAR REGRESSION AND CORRELATION. Introduction. Model. Estimating the Coefficients. Error Variable: Required Conditions. Assessing the Model. (Optional) Applications in Finance: Market Model. Using the Regression Equation. Regression Diagnostics-I. Summary.

18. MULTIPLE REGRESSION. Introduction. Model and Required Conditions. Estimating the Coefficients and Assessing the Model. Regression Diagnostics-II. Regression Diagnostics-III (Time Series). Summary.

19. MODEL BUILDING. Introduction. Polynomial Models. Nominal Independent Variables. (Optional) Applications in Human Resources Management: Pay Equity. (Optional) Logistic Regression. (Optional) Stepwise Regression. Model Building. Summary.

20. TIME SERIES ANALYSIS AND FORECASTING. Introduction. Time Series Components. Smoothing Techniques. Trend and Seasonal Effects. Introduction to Forecasting. Forecasting Models. Summary.

21. NONPARAMETRIC STATISTICS. Introduction. Wilcoxon Rank Sum Test. Sign Test and Wilcoxon Signed Rank Sum Test. Kruskal-Wallis Test. Friedman Test. Spearman Rank Correlation Coefficient. Summary.

22. STATISTICAL PROCESS CONTROL. Introduction. Process Variation. Control Charts. Control Charts for Variables: and Charts. Control Charts for Attributes: p Chart. Summary.

23. DECISION ANALYSIS. Introduction. Decision Problem. Acquiring, Using, and Evaluating Additional Information. Summary.

24 STATISTICAL INFERENCE: CONCLUSION. Introduction. Identifying the Correct Technique: Summary of Statistical Inference. The Last Word.

Appendix A: DATA FILE SAMPLE STATISTICS.
Appendix B: TABLES. Binomial Probabilities. Poisson Probabilities. Normal Probabilities. Critical Values of t. Critical Values of. Critical Values of F. Critical Values of the Studentized Range. Critical Values for the Wilcoxon Rank Sum Test. Critical Values for the Wilcoxon Signed Rank Sum Test. Critical Values for the Spearman Rank Correlation Coefficient. Critical Values for the Durbin-Watson Statistic. Control Chart Constants.
Appendix C: ANSWERS TO SELECTED EVEN-NUMBERED EXERCISES.
INDEX.

Stan

Brak obwoluty. Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

Spis treści

Preface ..... vii
Chapter 1: Early Efforts, Mixed Results ..... 1
Chapter 2: Success on Progressive Levels ..... 23
Chapter 3: The Difficult Transition to Level II ..... 42
Chapter 4: Moving to the Second Level of Progress ..... 54
Chapter 5: The Wall Between Levels II and III ..... 81
Chapter 6: Level III: Bringing the External World into Focus ..... 89
Chapter 7: Joint Information ..... 113
Chapter 8: Achieving a Vision for the Future ..... 133
Chapter 9: The Performance Gap ..... 143
Chapter 10: Using Technology to Hold an Advantage ..... 164
Chapter 11: A Vision of the Future: Turbocharging the Supply Chain ..... 186
Bibliography ..... 211
Index ..... 213
About the Author ..... 221

Stan

Niewielkie ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

Spis treści

Concepts 1. Basic Concepts in Strategic Management.
Concepts 2. Corporate Governance and Social Responsibility.
Concepts 3. Environmental Scanning and Industry Analysis.
Concepts 4. Internal Scanning: Organizational Analysis.
Concepts 5. Strategy Formulation: Situation Analysis and Business Strategy.
Concepts 6. Strategy Formulation: Corporate Strategy.
Concepts 7. Strategy Formulation: Functional Strategy and Strategic Choice.
Concepts 8. Strategy Implementation: Organizing for Action.
Concepts 9. Strategy Implementation: Staffing and Directing.
Concepts 10. Evaluation and Control.
Concepts 11. Strategic Issues in Managing Technology and Innovation.
Concepts 12. Strategic Issues in Entrepreneurial Ventures and Small Businesses.
Concepts 13. Strategic Issues in Not-for-Profit Organizations.
Concepts 14. Suggestions for Case Analysis.

Cases Section A. Corporate Governance: Questions of Executive Leadership.
1. The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility, Dan R. Dalton, Richard A. Cosier, Cathy A. Enz.
2. The Wallace Group, Laurence J. Stybel.

Section B. Environmental Issues: Questions of Social Responsibilities and Ethics.
3. The Audit, John A. Kilpatrick, Gamewell D. Gantt, George A. Johnson.
4. Brookstone Hospice: Heel or Heroine? Shirley F. Olson, Sharon F. Meadows.

Section C. International Issues in Strategic Management.
5. Singapore Telecom: Strategic Challenges in a Turbulent Environment, Loizos Heracleous, Kulwant Singh
6. Hewlett-Packard Company in Vietnam, Geok Theng Lau.
7. The Body Shop International PLC: Anita Roddick, OBE, Ellie A. Forgarty, Joyce P. Vincelette, Thomas L. Wheelen.
8. Waterford Crystal, PLC. (2000): The Millennium, Thomas L. Wheelen, Edward Kosobov, Philip H. Anderson, Kathryn E. Wheelen.

Section D. General Issues in Strategic Management.
Industry One: Internet/Software.
9. Larry Ellison—Entrepreneurial Spirit at Oracle Corporation (2000), Joyce P. Vincelette, Ellie A. Fogarty, Thomas L. Wheelen.
10. Cisco Systems, Inc, Michael I. Eizenberg, Donna A. Gallo, Irene Hagenbuck, Alan N. Hoffman.
11. Sun Microsystems, Inc. (2001), Ellie A. Fogarty, Joyce P. Vincelette, Thomas L. Wheelen.
Industry Two: Internet Companies (www…com).
12. drkoop.com, Nicole Herskowitz, Fred Howard, Michael Iverson, Janet Mehlhop, Pilar Speer.
13. WingspanBank.com, Laura Cooke, Liza Hovey, Hyung Kim, Paul Rakowski.
Industry Three: Computers.
14. Apple Computer Inc. (2000): Here We Go Again, David B. Croll, Gordon P. Croll, Andrew J. Croll.
15. Carly Fiorina: The Reinvention of Hewlett-Packard Company, Patricia Ryan.
Industry Four: Recreation and Leisure.
16. Harley-Davidson, Inc.: The 95th Anniversary, Thomas L. Wheelen, Kathryn E. Wheelen, Thomas L. Wheelen, II, Richard D. Wheelen.
17. Carnival Corporation, Michael J. Keeffe, John K. Ross, III, Bill J. Middlebrook.
18. Reebok International, Ltd.: Customer Revlot, Thomas L. Wheelen, Moustafa H. Abdelsamad, Stanley R. Sitnik.
Industry Five: Major Home Appliances.
19. The U.S. Major Home Appliance Industry: Domestic versus Global Strategies, J. David Hunger.
20. Maytag Corporation: Back to Basics, J. David Hunger.
Industry Six: Mass Merchandising/Distribution.
21. Kmart Corporation (2000): Seeking Customer Acceptance and Preference, James W. Camerius.
22. Gardner Distribution Co.-Providing Products for Plants and Pets, Tom Hinthorne.
23. Wal-Mart Stores, Inc. (2000): Strategies For Dominance in The New Millennium, James W. Camerius.
Industry Seven: Specialty Retailers.
24. The Home Depot, Inc.: Growing the Professional Market (Revised), Thomas L. Wheelen, Hitesh (John) P. Adhia, Paul M. Sweircz, Thomas H. Cangley.
25. Amy's Bread, Paula S. Weber, Cathleen S. Burns, James E. Weber.
Industry Eight: Small/Medium Entrepreneurial Ventures.
26. Inner-City Paint Corporation (Revised), Donald K. Kuratko, Norman J. Gierlasinski.
27. The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO (Revised), Joyce P. Vincelette, Ellie A. Forgarty, Thomas M. Patrick, Thomas L. Wheelen.
28. Guajilote Cooperativo Forestal: Honduras, Nathan Nebbe, J. David Hunger.
29. The Carey Plant, Thomas L. Wheelen, J. David Hunger.
Industry Nine: Beverage/Food.
30. Arm & Hammer: Poised for Growth, Roy A. Cook.
31. Tasty Baking Company, Ellie A. Fogarty, Joyce P. Vincelette, Thomas M. Patrick, Thomas L. Wheelen.
32. Redhock Ale Brewery, Stephen E. Barndt.
Industry Ten: Aviation and Automobiles.
33. The Boeing Commercial Group Decision 2001, Richard C. Scamehorn.
34. Mercedes-Benz and “Swatch” : Inventing The Smart and Networked Organization, Eric Pfaffmann, Ben M. Bensaou.
Section E. Issues in Not-for-Profit.
35. A.W.A.R.E. Always Wanted a Riding Experience, John K. Ross, III, Eric G. Kirby.

Stan

Niewielkie ślady używania na okładce. Wewnątrz bez zaznaczeń. 5 płyt CD z materiałami dodatkowymi (m.in. audio chapter reviews).

O książce

Popularny podrecznik akademicki, opisujący wszystkie aspekty marketingu.

Spis treści

PART ONE: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.

1. Customer-Driven Marketing.
2. Strategic Planning and the Marketing Process.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. Global Dimensions of Marketing.

PART TWO: MANAGING TECHNOLOGY AND INFORMATION TO ACHIEVE MARKETING SUCCESS.

5. E-Commerce: Electronic Marketing and the Internet for Dot.com and Brick-and-Mortar Marketers.
6. Relationship Marketing and Customer Relationship Management (CRM).
7. Marketing Research, Decision-Support Systems, and Sales Forecasting.

PART THREE: MARKET SEGMENTATION AND CUSTOMER BEHAVIOR.

8. Market Segmentation, Targeting and Positioning.
9. Consumer Behavior.
10. Business-to-Business (B2B) Marketing.

PART FOUR: PRODUCT STRATEGY.

11. Product Strategies.
12. Category and Brand Management, Product Identification, and New-Product Planning.

PART FIVE: PRICING STRATEGY.

13. Price Determination.
14. Managing the Pricing Function.

PART SIX: DISTRIBUTION STRATEGY.

15. Marketing Channels, Logistics, and Supply Chain Management.
16. Direct Marketing and Marketing Resellers: Retailers and Wholesalers.

PART SEVEN: PROMOTIONAL STRATEGY.

17. Integrated Marketing Communications.
18. Advertising, Sales Promotion, and Public Relations.
19. Personal Selling and Sales-Force Management.

Appendix A: Developing a Marketing Plan.
Appendix B: Financial Analysis in Marketing.