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Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Autor The 22 Immutable Laws of Marketing pokazuje na przykładach topowych amerykańskich przedsiębiorstw, że najpewniejszą drogą do sukesu jest skupienie się na tym, na czym firma zna się najlepiej.

Spis treści

Preface 
Introduction
 
1 The Unfocusing of Corporate America 1
2 The Driving Force of Globalization 24
3 The Driving Force of Division 36
4 Encouraging Signs from the Corporate Front 48
5 Encouraging Signs from the Retail Front 56
6 A Tale of Two Colas 74
7 The Quality Axiom 83
8 Finding Your Word 96
9 Narrowing Your Scope 128
10 Coping with Change 149
11 Divide and Conquer 167
12 Building a Multistep Focus 201
13 Disciplining a Dinosaur 233
14 Crossing the Trench 245
15 Fifteen Keys to a Long-Term Focus 268

Index 291

Stan

Widoczne ślady używania na okładce. Zaznaczenia na kilkudziesięciu stronach.

O książce

Kompleksowe wprowadzenie do zarządzaniu finansami. Autorzy koncsentrują się na omówieniu takich zagadnień jak: maksymalizacja wartości dla akcjonariuszy, zarządzanie przepływami pieniężnymi, etyka, międzynarodowe zarządzanie finansami, wpływ nowych technologii na zarządzanie finansami i inne.

Spis treści

Preface xv

Part 1 Introduction 

Chapter 1 The Role and Objective of Financial Management 2
Chapter 2 The Domestic and International Financial Marketplace 31
Appendix 2A Taxes 58
Chapter 3 Evaluation of Financial Performance 62

Part 2 Determinants of Valuation 

Chapter 4 The Time Value of Money 112
Appendix 4A Continuous Compounding and Discounting 151
Chapter 5 Analysis of Risk and Return 154
Chapter 6 Fixed-Income Securities: Characteristics and Valuation 199
Appendix 6A Bond Refunding Analysis 233
Chapter 7 Common Stock: Characteristics, Valuation, and Issuance 237

Part 3 The Capital Investment Decision 

Chapter 8 Capital Budgeting and Cash Flow Analysis 270
Appendix 8A Depreciation 298
Chapter 9 Capital Budgeting: Decision Criteria and Real Option Considerations 305
Appendix 9A Mutually Exclusive Investments Having Unequal Lives 341
Chapter 10 Capital Budgeting and Risk 346

Part 4 The Cost of Capital, Capital Structure, and Dividend Policy
 
Chapter 11 The Cost of Capital 376
Chapter 12 Capital Structure Concepts 411
Chapter 13 Capital Structure Management in Practice 440
Appendix 13A Breakeven Analysis 473
Chapter 14 Dividend Policy 484

Part 5 Working Capital Management and Financial Forecasting
 
Chapter 15 Financial Forecasting and Working Capital Policy 516
Chapter 16 The Management of Cash and Marketable Securities 555
Chapter 17 Management of Accounts Receivable and Inventories 585
Chapter 18 Short- and Intermediate- Term Funding Alternatives 617

Part 6 Advanced Topics in Contemporary Financial Management
 
Chapter 19 Lease Financing 657
Chapter 20 Financing with Derivatives 677
Appendix 20A The Black-Scholes Option Pricing Model 699
Chapter 21 International Financial Management 703
Chapter 22 Corporate Restructuring 723

Tables 758
Glossary 763
Solutions to Self-Test Problems 773
Check Answers to Selected Problems 795
Index 797

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Podręcznik akademicki. Opis podstawowych koncepcji zarządzania strategicznego, ilustrowany 35 case'ami.

Spis treści

Preface 
Introduction: How to Analyze a Business Policy Case 

Ch. 1 The Nature of Strategic Management 2
Ch. 2 The Business Mission 50
Ch. 3 The External Assessment 74
Ch. 4 The Internal Assessment 122
Ch. 5 Strategies in Action 160
Ch. 6 Strategy Analysis and Choice 198
Ch. 7 Implementing Strategies: Management Issues 236
Ch. 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues 274
Ch. 9 Strategy Review, Evaluation, and Control 300

Name Index 323
Subject Index 325
Company Index 332

Stan

Minimalne ślady używania na okładce. Zaznaczenia na kilku stronach.

O książce

Ten popularny podręcznik akademicki opisuje teoretyczne podstawy współczesnego zarządzania, w oparcio o wyniki najnowszych badań. Autorzy ilustrują tekst opisami przypadków licznych firm od mikro do dużych przedsiębiorstw.

Spis treści

Part One: Management

Chapter 1 Managers and Managing
Chapter 2 The Evolution of Management Theory
Chapter 3 Attitudes, Values, Ethics, and Culture: The Manager as a Person

Part Two: The Environment of Management

Chapter 4 Effectively Managing Diversity
Chapter 5 The Organizational Environment
Chapter 6 Managing the Global Environment

Part Three: Managing Decision Making and Planning

Chapter 7 The Manager as a Decision Maker
Chapter 8 The Manager as Planner and Strategist

Part Four: Managing Organizational Architecture

Chapter 9 Managing Organizational Structure
Chapter 10 Organizational Control and Culture
Chapter 11 Human Resource Management

Part Five: Managing Individuals and Groups

Chapter 12 Motivation
Chapter 13 Leadership
Chapter 14 Groups and Teams
Chapter 15 Communication
Chapter 16 Organizational Conflict, Negotiation, Politics, and Change

Part Six: Managing Essential Operations and Processes

Chapter 17 Managing Information Systems and Technologies
Chapter 18 Operations Management: Managing Quality, Efficiency, and Responsiveness to Customers
Chapter 19 The Management of Innovation, Product Development, and Entrepreneurship

Stan

Niewielkie ślady używania na okładce. Zaznaczenia na kilku stronach.

O książce

Podręcznik akademicki, opisujący teorię zarządzania. Tekst zawiera liczne case'y, wywiady z managerami.

Spis treści

Preface 

Pt. 1 Introduction 2

Ch. 1 Introduction to Management and Organizations 2
Ch. 2 Management Yesterday and Today 26

Pt. 2 Defining the Manager's Terrain 54

Ch. 3 Organizational Culture and the Environment: The Constraints 54
Ch. 4 Managing in a Global Environment 84
Ch. 5 Social Responsibility and Managerial Ethics 110

Pt. 3 Planning 148

Ch. 6 Decision-Making: The Essence of the Manager's Job 148
Ch. 7 Foundations of Planning 174
Ch. 8 Strategic Management 196
Ch. 9 Planning Tools and Techniques 222

Pt. 4 Organizing 254

Ch. 10 Organizational Structure and Design 254
Ch. 11 Managerial Communication and Information Technology 280
Ch. 12 Human Resource Management 304
Ch. 13 Managing Change and Innovation 336

Pt. 5 Leading 368

Ch. 14 Foundations of Behavior 368
Ch. 15 Understanding Groups and Teams 396
Ch. 16 Motivating Employees 422
Ch. 17 Leadership 456

Pt. 6 Controlling 494

Ch. 18 Foundations of Control 494
Ch. 19 Operations and Value Chain Management 524
Ch. 20 Controlling for Organizational Performance 552

Photo Credits 641
Name Index 643
Organization Index 654
Glindex 659