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Stan

Minimalne ślady używania na okładce. Wewątrz bez zaznaczeń.

O książce

Konsekwencje zapaści finansowej z 2008 roku coraz bardziej dają się we znaki, afirmy, branże i całe rynki albo jeszcze z trudem walczą o przetrwanie, albo już poległy w walce. I nic nie wskazuje na to, aby w najbliższym czasie miał nastąpić koniec tych turbulencji.

W książce Chaos. Zarządzanie i marketing w erze turbulencji znani stratedzy gospodarczy, Philip Kotler i John Caslione, przedstawiają intrygującą choć niepokojącą tezę, że burzliwe czasy nie są żadną aberracją, lecz stanowią nowe oblicze normalności. Obecna zapaść gospodarcza należy do elementów niestabilnej epoki turbulencji, w której globalizacja i technologia całemu światu dają ogromne szanse, ale także stwarzają gigantyczne ryzyko. Ten świat rozciera na miazgę nieprzygotowanych, a wynagradza zapobiegliwych, czyli te dziarskie firmy, które potrafiły przewidzieć potencjalne zagrożenia i szybko na nie zareagować. Praktyczna, interesująca i aktualna książka Chaos. Zarządzanie i marketing w erze turbulencji stanowi nieodzowny przewodnik dla wszystkich liderów, którzy teraz chcą przetrwać burze gospodarcze, a w przyszłości prosperować pomimo nieuniknionych zawirowań.

Spis treści

Preface VII

Introduction 1

1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE:

FROM NORMALITY TO TURBULENCE 5

What Is Market Turbulence? 12

Factors that Can Cause Chaos 18

Conclusion 41

2 MANAGEMENT’S WRONG RESPONSES TO TURBULENCE

NOW BECOME DANGEROUS 45

Resource Allocation Decisions that

Undermine Core Strategy and Culture 51

Across-the-Board Spending Cuts versus

Focused and Measured Actions 53

Quick Fixes to Preserve Cash Flow,

Putting Key Stakeholders at Risk 56

Reducing Marketing, Brand, and

New Product Development Expenses 57

Declining Sales and Price Discounting 60

Decoupling from Customers by

Reducing Sales-Related Expenses 62

Cutting Back on Training and Development

Expenses in Economic Crises 63

Undervaluing Suppliers and Distributors 64

Conclusion 69

3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY 71

Constructing an Early-Warning System (EWS) 81

Construction of Key Scenarios 89

Scenario and Strategy Selection 98

Conclusion 102

4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE 103

The Chaotics Management System108

Finance and Information Technology 112

Manufacturing/Operations 122

Purchasing/Procurement 129

Human Resources 134

Conclusion 138

5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE 141

Common Marketing Reactions to Crises 145

Strategic Marketing Responses to Crises 150

Operational Issues Facing the Marketing Department 157

Operational Issues Facing the Sales Department 162

Conclusion 166

6 THRIVING IN THE AGE OF TURBULENCE:

ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY 169

Business Enterprise Sustainability 172

Conclusion 190

Notes 193

Index 205

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

This book is based on a very simple premise-that all theories of organization and management are based on implicit images or metaphors that stretch our imagination in a way that can create powerful insights, but at the risk of distortion. Gareth Morgan provides a rich and comprehensive resource for exploring the complexity of modern organizations internationally, translating leading-edge theory into leading-edge practice.

This new Updated Edition preserves Morgan's renowned creative images and metaphors while refreshing the references and tables. The addition of a preface situates this classic theory in today's business environment while the instructor's resources (now available on CD) aid classroom teaching.

Images of Organization challenges and reshapes how we think about organization and management in the most fundamental way. The new Updated Edition makes this monumental work available to a new generation of students and business leaders worldwide.

Spis treści

I. An Overview

1. Introduction

II. Some Images of Organization

2. Mechanization Takes Command: Organizations as Machines
3. Nature Intervenes: Organizations as Organisms
4. Learning and Self-Organization: Organizations as Brains
5. Creating Social Reality: Organizations as Cultures
6. Interests, Conflicts, and Power: Organizations as Political Systems
7. Exploring Plato's Cave: Organizations as Psychic Prisons
8. Unfolding Logics of Change: Organization as Flux and Transformation
9. The Ugly Face: Organizations as Instruments of Domination

III. Implications for Practice

10. The Challenge of Metaphor
11. Reading and Shaping Organizational Life
12. Postscript

Bibliographic Notes
Bibliography
Index

Stan

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O książce

Replete with examples of world-class artistry, this is the premiere international showcase for the best works produced in all areas of contemporary design. Creative excellence and innovation in graphic design can be seen in each of the six hundred works shown in this volume's brilliant full-color reproductions. Every category of communication that relies heavily on effective graphic design is represented: annual reports, corporate identity programs, brochures, posters, packages, and promotion materials of all sorts. . 

Stan

Niewielkie ślady używania na okładce. Wewnątrz kilka zaznaczeń.

Spis treści

Part I. Introduction.

1. Consumer Behavior and Consumer Research.
2. How Consumer Analysis Affects Business Strategy

Part II. Consumer Decision Making.

3. The Consumer Decision Process.
4. Pre-Purchase Processes: Need Recognition, Search and Evaluation.
5. Purchase.
6. Post-Purchase Processes: Consumption and Evaluation

Part III. Individual Determinants of Consumer Behavior.

7. Demographics, Psychographics, and Personality.
8. Consumer Motivation.
9. Consumer Knowledge.
10. Consumer Intentions, Attitudes, Beliefs and Feelings

Part IV. Environmental Influences on Consumer Behavior.

11. Culture, Ethnicity and Social Class.
12. Family and Household Influences.
13. Group and Personal Influence

Part V. Influencing Consumer Behavior.

14. Making Contact.
15. Shaping Consumers Opinions.
16. Helping Consumers to Remember.

Stan

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O książce

Tekst o sprzedaży, w którym autorzy poświęcają szczególną uwagę budowaniu relacji między sprzedawcą , a klientem. Dla studentów i praktyków.

Spis treści

Prologue 

Pt. 1 The Field of Selling 1
Ch. 1 Selling and Salespeople 2
Ch. 2 Building Partnering Relationships 30
Ch. 3 Ethical and Legal Issues in Selling 54
Pt. 2 Knowledge and Skill Requirements 83
Ch. 4 Buying Behavior and the Buying Process 84
Ch. 5 Using Communication Principles to Build Relationships 122
Ch. 6 Adaptive Selling for Relationship Building 156
Pt. 3 The Partnership Process 181
Ch. 7 Prospecting 182
Ch. 8 Planning the Sales Call 214
Ch. 9 Making the Sales Call 244
Ch. 10 Strengthening the Presentation 280
Ch. 11 Responding to Objections 314
Ch. 12 Obtaining Commitment 348
Ch. 13 Building Long-Term Partnerships 378
Pt. 4 Special Applications 413
Ch. 14 Formal Negotiating 414
Ch. 15 Selling to Resellers 444
Pt. 5 The Salesperson as Manager 479
Ch. 16 Managing Your Time and Territory 480
Ch. 17 Managing within Your Company 514
Ch. 18 Managing Your Career 546

Role Play Cases 581
Notes 590
Glossary 605
Indexes 618

Stan

Książka wygląda jak nowa. Bez zaznaczeń.

O książce

Autorzy koncentrują się zarządzaniu procesami w brażny przemysłowej i wytwórczej. Tekst opisuje zarządzanie projektami w poszczególnych cyklach życia produktu, prezentuje techniki planowania i kontroli projektów oraz opisuje cechy i umiejętności niezbędne w efektywnym zarządzaniu projektami.

Stan

Minimalne ślady używania na okładce. Zaznaczenia na kilku stronach.

O książce

Ten popularny podręcznik akademicki opisuje teoretyczne podstawy współczesnego zarządzania, w oparcio o wyniki najnowszych badań. Autorzy ilustrują tekst opisami przypadków licznych firm od mikro do dużych przedsiębiorstw.

Spis treści

Part One: Management

Chapter 1 Managers and Managing
Chapter 2 The Evolution of Management Theory
Chapter 3 Attitudes, Values, Ethics, and Culture: The Manager as a Person

Part Two: The Environment of Management

Chapter 4 Effectively Managing Diversity
Chapter 5 The Organizational Environment
Chapter 6 Managing the Global Environment

Part Three: Managing Decision Making and Planning

Chapter 7 The Manager as a Decision Maker
Chapter 8 The Manager as Planner and Strategist

Part Four: Managing Organizational Architecture

Chapter 9 Managing Organizational Structure
Chapter 10 Organizational Control and Culture
Chapter 11 Human Resource Management

Part Five: Managing Individuals and Groups

Chapter 12 Motivation
Chapter 13 Leadership
Chapter 14 Groups and Teams
Chapter 15 Communication
Chapter 16 Organizational Conflict, Negotiation, Politics, and Change

Part Six: Managing Essential Operations and Processes

Chapter 17 Managing Information Systems and Technologies
Chapter 18 Operations Management: Managing Quality, Efficiency, and Responsiveness to Customers
Chapter 19 The Management of Innovation, Product Development, and Entrepreneurship