International Retailing 1e Brenda Sternquist
Tytuł: International Retailing
Autor: Brenda Sternquist
Wydawca: Fairchild Books
Wydanie: 1
Rok wydania: 1998
ISBN-13: 9781563671036
Okładka: twarda
Liczba stron: 592
Stan
Książka wygląda jak nowa.
O książce
Tekst opisujący handel detaliczny oraz jego otoczenie w kluczowych krajach świata. Książka polecana pracownikom firm globalnych, w szczególności z branży odzieżowej.
Spis treści
·Overview
·Internationalization of Retailing
·Strategic International Retail Expansion Extended Model and Propositions (SIRE2)
·Location Factors
·International Culture and Human Behavior
·Retailing in Developing Countries
·Licensing, Franchising, and Strategic Alliances
·Retailing in Multinational Markets
·Retailing in North and South America
·Retailing in the United States
·Mexico and Canada
·Retailing in South America
·Retailing in Europe
·Retailing in the United Kingdom, the Netherlands, and Belgium
·Retailing in Germany and France
·Retailing in Spain, Italy, Greece, and Portugal
·Retailing in Central and Eastern Europe: The New Europe
·Retailing in Asia and Australia
·Retailing in Japan
·Impact of Overseas Chinese
·Retailing in the People's Republic of China
·Retailing in South Korea
·Retailing in India
·Retailing in Australia
•Prognosis for the Future