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Strategic Management and Business Policy 8e

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Spis treści

Concepts 1. Basic Concepts in Strategic Management.
Concepts 2. Corporate Governance and Social Responsibility.
Concepts 3. Environmental Scanning and Industry Analysis.
Concepts 4. Internal Scanning: Organizational Analysis.
Concepts 5. Strategy Formulation: Situation Analysis and Business Strategy.
Concepts 6. Strategy Formulation: Corporate Strategy.
Concepts 7. Strategy Formulation: Functional Strategy and Strategic Choice.
Concepts 8. Strategy Implementation: Organizing for Action.
Concepts 9. Strategy Implementation: Staffing and Directing.
Concepts 10. Evaluation and Control.
Concepts 11. Strategic Issues in Managing Technology and Innovation.
Concepts 12. Strategic Issues in Entrepreneurial Ventures and Small Businesses.
Concepts 13. Strategic Issues in Not-for-Profit Organizations.
Concepts 14. Suggestions for Case Analysis.

Cases Section A. Corporate Governance: Questions of Executive Leadership.
1. The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility, Dan R. Dalton, Richard A. Cosier, Cathy A. Enz.
2. The Wallace Group, Laurence J. Stybel.

Section B. Environmental Issues: Questions of Social Responsibilities and Ethics.
3. The Audit, John A. Kilpatrick, Gamewell D. Gantt, George A. Johnson.
4. Brookstone Hospice: Heel or Heroine? Shirley F. Olson, Sharon F. Meadows.

Section C. International Issues in Strategic Management.
5. Singapore Telecom: Strategic Challenges in a Turbulent Environment, Loizos Heracleous, Kulwant Singh
6. Hewlett-Packard Company in Vietnam, Geok Theng Lau.
7. The Body Shop International PLC: Anita Roddick, OBE, Ellie A. Forgarty, Joyce P. Vincelette, Thomas L. Wheelen.
8. Waterford Crystal, PLC. (2000): The Millennium, Thomas L. Wheelen, Edward Kosobov, Philip H. Anderson, Kathryn E. Wheelen.

Section D. General Issues in Strategic Management.
Industry One: Internet/Software.
9. Larry Ellison—Entrepreneurial Spirit at Oracle Corporation (2000), Joyce P. Vincelette, Ellie A. Fogarty, Thomas L. Wheelen.
10. Cisco Systems, Inc, Michael I. Eizenberg, Donna A. Gallo, Irene Hagenbuck, Alan N. Hoffman.
11. Sun Microsystems, Inc. (2001), Ellie A. Fogarty, Joyce P. Vincelette, Thomas L. Wheelen.
Industry Two: Internet Companies (www…com).
12. drkoop.com, Nicole Herskowitz, Fred Howard, Michael Iverson, Janet Mehlhop, Pilar Speer.
13. WingspanBank.com, Laura Cooke, Liza Hovey, Hyung Kim, Paul Rakowski.
Industry Three: Computers.
14. Apple Computer Inc. (2000): Here We Go Again, David B. Croll, Gordon P. Croll, Andrew J. Croll.
15. Carly Fiorina: The Reinvention of Hewlett-Packard Company, Patricia Ryan.
Industry Four: Recreation and Leisure.
16. Harley-Davidson, Inc.: The 95th Anniversary, Thomas L. Wheelen, Kathryn E. Wheelen, Thomas L. Wheelen, II, Richard D. Wheelen.
17. Carnival Corporation, Michael J. Keeffe, John K. Ross, III, Bill J. Middlebrook.
18. Reebok International, Ltd.: Customer Revlot, Thomas L. Wheelen, Moustafa H. Abdelsamad, Stanley R. Sitnik.
Industry Five: Major Home Appliances.
19. The U.S. Major Home Appliance Industry: Domestic versus Global Strategies, J. David Hunger.
20. Maytag Corporation: Back to Basics, J. David Hunger.
Industry Six: Mass Merchandising/Distribution.
21. Kmart Corporation (2000): Seeking Customer Acceptance and Preference, James W. Camerius.
22. Gardner Distribution Co.-Providing Products for Plants and Pets, Tom Hinthorne.
23. Wal-Mart Stores, Inc. (2000): Strategies For Dominance in The New Millennium, James W. Camerius.
Industry Seven: Specialty Retailers.
24. The Home Depot, Inc.: Growing the Professional Market (Revised), Thomas L. Wheelen, Hitesh (John) P. Adhia, Paul M. Sweircz, Thomas H. Cangley.
25. Amy's Bread, Paula S. Weber, Cathleen S. Burns, James E. Weber.
Industry Eight: Small/Medium Entrepreneurial Ventures.
26. Inner-City Paint Corporation (Revised), Donald K. Kuratko, Norman J. Gierlasinski.
27. The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO (Revised), Joyce P. Vincelette, Ellie A. Forgarty, Thomas M. Patrick, Thomas L. Wheelen.
28. Guajilote Cooperativo Forestal: Honduras, Nathan Nebbe, J. David Hunger.
29. The Carey Plant, Thomas L. Wheelen, J. David Hunger.
Industry Nine: Beverage/Food.
30. Arm & Hammer: Poised for Growth, Roy A. Cook.
31. Tasty Baking Company, Ellie A. Fogarty, Joyce P. Vincelette, Thomas M. Patrick, Thomas L. Wheelen.
32. Redhock Ale Brewery, Stephen E. Barndt.
Industry Ten: Aviation and Automobiles.
33. The Boeing Commercial Group Decision 2001, Richard C. Scamehorn.
34. Mercedes-Benz and “Swatch” : Inventing The Smart and Networked Organization, Eric Pfaffmann, Ben M. Bensaou.
Section E. Issues in Not-for-Profit.
35. A.W.A.R.E. Always Wanted a Riding Experience, John K. Ross, III, Eric G. Kirby.