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Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

The Cluetrain Manifesto burst onto the scene in March of 1999 with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. Soon, executives across the country were lining up to sign the manifesto. This is the book that delivers on that buzz.

Written by four of the liveliest voices on the Web, The Cluetrain Manifesto illustrates how, through the Internet, people are discovering and inventing new ways to share knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.

The Cluetrain Manifesto gets its name from a veteran executive from a now defunct Fortune 500 firm describing his company's plummet by saying: "The clue train stopped here four times a day for ten years and they never took delivery." In other words, they didn't seize the opportunities that were before them, fell out of touch with their market, and lost to the competition as a result.

The Cluetrain Manifesto takes you deeper into the new order of business than any other book this decade, presenting a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire. Business as usual is gone forever-this is your wake-up call.

Stan

Widoczne ślady używania na okładce. Wewnątrz bez zaznaczeń.

Spis treści

Section One : Operations Strategy and Managing Change

1. Introduction to the Field
2. Operations Strategy and Competitiveness /TN2. Learning Curves
3. Project Management Section Two : Product Design and Process Selection
4. Process Analysis /TN4. Job Design and Work Measurement
5. Product Design and Process Selection : Manufacturing TN5. Facility Layout
6. Product Design and Process Selection : Services /TN6. Waiting Line Management
7. Quality Management /TN7. Process Capability & Statistical Quality Control
8. Operations Consulting and Reengineering Section Three : Supply Chain Design Managerial Briefing 9.E-Ops©
9. Supply Chain Strategy
10. Strategic Capacity Management TN10. Facility Location
11. Just-in-Time and Lean Systems Section Four : Planning and Controlling the Supply Chain Managerial Briefing 12Enterprise Resource Planning Systems
12. Forecasting and Demand Management
13. Aggregate Sales and Operations Planning
14. Inventory Control
15. Material Requirements Planning
16. Operations Scheduling TN16. Simulation
17. Synchronous Manufacturing and Theory of Constraints

SUPPLEMENTS

A Linear Programming with the Excel Solver
B Financial Analysis
C Operations Technology

APPENDICES

A Answers to Selected Problems
B Uniformly Distributed Random Digits
C Normally Distributed Random Digits
D Areas of the Standard Normal Distribution
E Areas of the Cumulative Standard Normal Distribution
F Negative Exponential Distribution: Value of e–X
G Interest Tables

Stan

Minimalne ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

Spis treści

1. Introduction.
2. Profit Planning.
3. Cost Analysis.
4. Activity-Based Costing and Management.
5. Short-term Decisions and Accounting Information.
6. Operational Budgeting.
7. Financial Budgeting.
8. Capital Budgeting,

Part 1.

9. Capital Budgeting,

Part 2.

10. Responsibility Accounting.
11. Divisional Performance Measurement.
12. Control and Evaluation of Cost Centers.
13. Introduction to Product Costing.
14. Standard Costing and Variable Costing.
15. Process Costing and the Cost Accounting Cycle.
16. Quality Costs and Theory of Constraints.
17. Statement of Cash Flows.
18. Analyzing Financial Statements.

Stan

Książka wygląda jak nowa.

O książce

"The Masterbrand Mandate is on the money-literally and figuratively! Both visionary and practical, it successfully tackles the modern challenges of brand-building head-on. This book is an invaluable guide for designing breakthrough brand strategies in the new economy." -Kevin Lane Keller

Spis treści

About the Book ix

Chapter 1 Built to Change 1

Part 1 Mandate: Build the Customer's Community 

Chapter 2 Grow the Masterbrand Community 27
Chapter 3 Interactivate the Brand.comm 59
Chapter 4 Extend the Online Community 89
Chapter 5 Masterbrand: Sun Microsystems 109

Part 2 The Inside Job: Coach the Customer's Team
 
Chapter 6 Coach the Customer's Team 121
Chapter 7 Organize to Brand-Build 151
Chapter 8 Masterbrand: Charles Schwab & Co. 177
Chapter 9 Unify the Diverse Community 187

Part 3 The World Outside: Maneuver the Masterbrand
 
Chapter 10 Outbrand the Competition 213
Chapter 11 Masterbrand: America Online 243
Chapter 12 Interglocalize the Masterbrand 253
Chapter 13 Moving Forward with the Mandate 273

Epilogue 295
Endnotes 297
Additional Sources 305
Acknowledgments 309
Index 311
About the Authors 323

Stan

Minimalne śladu używania na okładce. Wewnątrz bez zaznaczeń.


Spis treści

1. Introducing the Concepts.
2. The Context of Managing Strategically.
3. Assessing Opportunities and Threats: Doing an External Analysis.
4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
5. Functional Strategies.
6. Competitive Strategies.
7. Corporate Strategies.
8. Strategic Management in Other Organization Types.  

Stan

Niewielkie ślady używania na okładce. Wewnątrz bez zaznaczeń.


O książce

Zwięzłe wprowadzienie do ZZL. Autor opisuje podstawowe koncepcje zarządzania ludźmi.


Spis treści

Ch. 1 Managing human resources today 1
Ch. 2 Managing equal opportunity and diversity 25
Ch. 3 Personnel planning and recruiting    60
Ch. 4 Testing and selecting employees 111
Ch. 5 Training and developing employees 150
Ch. 6 Performance management and appraisal 182
Ch. 7 Compensating employees 213
Ch. 8 Ethics and fair treatment in human resource management 249
Ch. 9 Managing labor relations and collective bargaining 282
Ch. 10 Protecting safety and health 315

Module A Managing HR globally 346

Stan

Niewielkie ślady używania na okładce. Wewnątrz kilka zaznaczeń.


Spis treści

Part One: Human Relations and You

Chapter 1: Human Relations: A Background
Chapter 2: Self-Concept and Self-Esteem in Human Relations
Chapter 3: Self-Awareness and Self-Disclosure
Chapter 4: Attitudes
Chapter 5: Personal and Organization Values
Chapter 6: Motivation: Increasing Productivity

Part Two: Human Relations in Groups

Chapter 7: Communication and Human Relations
Chapter 8: People, Groups, and Their Leaders
Chapter 9: Teams in Quality Organizations
Chapter 10: Achieving Emptional CEmotional3

Part Three: Building Your Human Relations Skills

Chapter 11: Individual and Organizational Change
Chapter 12: Creativity and Human Relations
Chapter 13: Conflict Management
Chapter 14: Stress and Stress Management
Chapter 15: Your External and Internal Customers

Part Four: Thriving In a Changing World

Chapter 16: Human Relations in a World of Diversity
Chapter 17: Business Ethics and Social Responsibility
Chapter 18: Maintaining Workplace Health
Chapter 19: Human Relations and Your Future Success